Role: Product & Program Lead · Impact: Increased attach & conversion · Scope: Multi-country
Context
Microsoft faced "choice paralysis" against Apple/Chromebook. I initiated a web-based PC Finder to simplify selection.
Approach
- Partnered with sales, retail, and engineering to instrument decision paths.
- Prototyped and validated copy/UX flows to reduce decision fatigue.
- Evolved into Synchronized Shopping with an in-store companion experience.
Outcomes
- Lift in guided conversion and higher accessory attach.
- Deployed with global retail partner (Harvey Norman).
- Codified repeatable templates and an ops playbook.
Artifacts: screenshots, demo clip, 1-pager PDF (add here).